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Top RevOps Best Practices for Sales and Customer Success Direct Selling: What it is, Types & How to Succeed Sales Budget: How to Create and Optimize Your Financial Plan

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    About Tinybird

    Tinybird, a real-time data platform that helps businesses harness the power of streaming data, faced a complex challenge in managing their sales compensation. With a global sales team operating across multiple currencies and individualized commission structures, their previous approach lacked efficiency and clarity. They needed a flexible tool that could accommodate their diverse compensation plans while maintaining an annual record of sales targets, even when commissions were paid on different schedules.

    Industry: Real-Time Data & Analytics
    Company Size: Mid-sized
    Location: Global (HQs in New York and Madrid)
    Main Improvement Areas:

    • Manage multi-currency compensation
    • Customized commission plans
    • Structured target tracking
    • Improved financial organization

    The Challenge

    Tinybird’s revenue operations and finance teams struggled with a decentralized and highly customized compensation model. Each salesperson had different conditions, requiring the creation of almost one unique compensation plan per individual. Additionally, they needed a system that could keep an annual record of targets while allowing commission payments on a monthly or quarterly basis. The lack of a structured system made it difficult to track progress, leading to inefficiencies in payment processing and target monitoring.

    As their business grew, so did the complexity of their compensation plans. Without an automated and scalable solution, Tinybird found it challenging to ensure accuracy and transparency in commission calculations. The finance team spent excessive time manually reconciling payouts, and sales representatives had limited visibility into their earnings, making it harder for them to forecast their own performance.

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    Discover Sales Leaders main concerns when defining commissions and variable remuneration.

    • How do we ensure that the goals of sales teams align with those of the company?
    • What tools are needed to monitor teams perfomance?
    • How can we maintain high levels of motivation?

     

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    Before Using Remuner

    Before implementing Remuner, Tinybird’s compensation structure was highly fragmented. Sales teams had no centralized way of tracking their commissions, leading to confusion and inefficiencies.

    Laura Álvarez, Head of Revenue Operations at Tinybird, explained: “We needed a solution that was flexible enough to handle our multi-currency structure and different commission conditions per salesperson. Managing everything manually was no longer sustainable.”

    Macarena Poletti, Head of Finance at Tinybird, added: “Our main struggle was keeping track of annual targets while managing different commission payment cycles. Without a structured system, forecasting and financial planning became incredibly difficult.”

    Old Commission System Challenges:

    • Multi-currency complexities, making calculations and payments inefficient.
    • Different commission structures per salesperson, leading to administrative burden.
    • Lack of a centralized system to track annual targets and commissions.
    • Manual reconciliation consuming excessive time and increasing the risk of errors.
    Tinybird's UI
    Tinybird platform

    After Using Remuner

    With Remuner, Tinybird gained a flexible and automated solution that brought structure and efficiency to their sales compensation process. The platform allowed them to create and manage individualized commission plans while keeping a consolidated annual record of sales targets.

    Laura Álvarez noted: “Remuner gave us the flexibility we needed to manage different compensation structures in a single, intuitive platform. It eliminated manual errors and gave our sales team real-time visibility into their earnings, which directly improved how they approached their targets.”

    Remuner also played a key role in helping Tinybird refine their compensation tracking process. During implementation, the platform helped the finance and revenue operations teams define key metrics and streamline reporting, making it easier to monitor performance and adjust strategies as needed.

    Macarena Poletti emphasized: “Implementing Remuner was not just about automating payments. It helped us bring order to our compensation structure and align our financial planning with sales performance.

    • New Commission System Improvements:
      • Automated tracking of commissions across multiple currencies.
      • Custom compensation plans per salesperson, managed effortlessly.
      • Annual targets recorded and monitored, independent of payment cycles.
      • Improved financial forecasting and transparency in sales compensation.

    Overall Results in the First Months

    The impact of Remuner was immediate, with significant improvements in efficiency and visibility across Tinybird’s finance and sales teams:

    • 98% reduction in manual reconciliation efforts, freeing up time for strategic financial planning.
    • Multi-currency commission payments automated, eliminating calculation errors.
    • 85% improved forecasting and accuracy, allowing sales leadership to align targets with business goals.

    Laura Álvarez Ruiperez summarized the transformation: “Remuner has completely changed how we manage commissions. It’s flexible, transparent, and efficient—exactly what we needed to scale our operations. Seeing the impact of the tool on our growth proves how impactful a right compensation strategy can be.”

    By leveraging Remuner, Tinybird successfully optimized their sales compensation strategy, eliminating inefficiencies and creating a structured, scalable approach to commissions.